Appraising Tourism and Hospitality Service Failure Events: A Chinese Perspective

Tourism and Hospitality Research in Ireland Conference

One of the primary challenges for the tourism sector is to communicate with potential customers in a manner that is readily accessible to them. Tourism enterprises must ensure that the tourism product is presented and promoted in the most effective and efficient manner possible. Information and communication technology (ICT) applications play a critical role in overcoming this challenge. The li...

Performance Measurement Systems in Tourism, Hospitality, and Leisure Small Medium-Sized Enterprises: A Balanced Scorecard Perspective

Social media marketing in tourism and hospitality

Now, we come to offer you the right catalogues of book to open. social media marketing in tourism and hospitality is one of the literary work in this world in suitable to be reading material. That's not only this book gives reference, but also it will show you the amazing benefits of reading a book. Developing your countless minds is needed; moreover you are kind of people with great curiosity....

Affiliate Marketing Optimisation in Hospitality and Tourism: a Multiple Stakeholder Perspective

This article discusses the enabling conditions that may allow hospitality and tourism businesses, and their affiliate stakeholders, to optimise and exploit affiliate marketing to its fuller potential, and proposes an affiliate marketing optimisation framework. The empirical findings are generated from an in-depth analysis of 72 online discussions from affiliate forums; and 38 interviews with th...

A Ranking of International Tourism and Hospitality Journals

Attempts to assess the quality of academic publications have been increasing lately. Due to the number of existing journals, it is hard to make a representative selection and to find criteria for determining quality. Hence, questions arise, including what sort of journals are more important in terms of reputation, readership frequency, and relevance to scientific research and practice. Recent s...